Bally Bet users earn casino rewards at Bally’s Black Hawk for all of their mobile sports betting activity,” Juliano said. “Bally’s Reward Card members can now use their card at all three properties to earn Bally’s Rewards, tier status, restaurant discounts, casino multipliers, and more. In Colorado, the company has 13 authorized off-track betting licenses. Bally’s owns and manages 14 casinos across 10 states in addition to a horse racetrack. Golden Gates, Golden Gulch and Mardi Gras are the latest to join the Bally’s Corp. “We are proud to offer Coloradans the Bally’s brand and what it has to offer now and months and years to come.” “This is the first step in a concerted effort to rebrand all 14 land-based casino properties in addition to establishing an omnichannel brand for online sports betting, iGaming offerings, and fantasy sports,” Phil Juliano, executive vice president of casino operations & chief marketing officer at Bally's Corp., said in a news release Tuesday.
Golden Gates Casino, Golden Gulch Casino and Mardi Gras Casino officially have been rebranded to Bally’s Black Hawk, the company has announced.
Three casinos in Colorado are getting a rebrand.
